包裝設(shè)計(jì)色彩必須吸引消費(fèi)者的視線。人類視覺的第一印象是對(duì)色彩的感覺。色彩也是影響視覺感受最活躍、最敏感的要素之一。比如在食品包裝設(shè)計(jì)中，藍(lán)色和綠色都有新鮮和清爽的感覺，成為食品包裝裝潢的常用色。在綠色的運(yùn)用上也應(yīng)注意多采用淡綠、蔥綠以及像嫩葉那樣的新鮮的效果。

The color of packaging design must attract the attention of consumers. The first impression of human vision is the feeling of color. Color is also one of the most active and sensitive elements that affect visual perception. For example, in food packaging design, both blue and green have a fresh and refreshing feeling, becoming common colors in food packaging decoration. In the application of green, attention should also be paid to using light green, scallion green, and fresh effects like tender leaves.

　　1、藍(lán)色、綠色、白色

1. Blue, green, white

　　藍(lán)色、綠色和白色多用于冷飲、速凍食品和綠色食品包裝。冷飲、速凍食品運(yùn)用藍(lán)色，是為了讓人產(chǎn)生一種清涼感，藍(lán)色是表現(xiàn)冷凍食品的形象色。另外，藍(lán)色和綠色也廣泛地用于藥物包裝，如鎮(zhèn)靜和解熱類藥品，因?yàn)榫G色象征著安靜、健康、有生命力。

Blue, green, and white are commonly used for cold drinks, frozen foods, and green food packaging. The use of blue in cold drinks and frozen foods is to create a refreshing feeling, and blue is the image color that represents frozen foods. In addition, blue and green are also widely used in drug packaging, such as sedatives and antipyretics, because green symbolizes quietness, health, and vitality.

　　藍(lán)色和綠色都有新鮮和清爽的感覺，成為食品包裝裝潢的常用色。在綠色的運(yùn)用上也應(yīng)注意多采用淡綠、蔥綠以及像嫩葉那樣的新鮮的效果。

Blue and green both have a fresh and refreshing feeling, becoming common colors in food packaging decoration. In the application of green, attention should also be paid to using light green, scallion green, and fresh effects like tender leaves.

　　2、紅色

2. Red

　　紅色能使商品暢銷。紅色，是與美味有很大關(guān)系的顏色。如：西紅柿、番茄醬以及老少皆宜的西瓜大多都是紅色的;牛肉、羊肉等肉類食品也都是紅色的新鮮。特別是應(yīng)用在商品銷售方面，將紅色用于包裝上，其商品就能給人以鮮艷、味美、刺激，富有人情味，每當(dāng)我們走進(jìn)食品店，首先映入眼簾的就是紅色包裝，紅色容易引人注目。這正是在包裝上有效地運(yùn)用色彩心理的結(jié)果。

Red can make products sell well. Red is a color closely related to deliciousness. For example, tomatoes, tomato sauce, and watermelons suitable for all ages are mostly red in color; Meat products such as beef and lamb are also fresh and red in color. Especially when applied to product sales, using red on packaging can give people a bright, delicious, stimulating, and human touch. Whenever we walk into a food store, the first thing that catches our eyes is the red packaging, which is easy to attract attention. This is precisely the result of effectively applying color psychology in packaging.

　　紅色在包裝設(shè)計(jì)上被廣泛地運(yùn)用，以紅色為主色的自不必說，即使作為從屬的顏色，也能使人感到明快。為使紅色更加鮮艷，應(yīng)按白一黃一藍(lán)一深綠一黃綠的順序適當(dāng)?shù)卮钆漭o助色。黑色的運(yùn)用要慎重，黑色主要用于文字，面積不宜過大。

Red is widely used in packaging design, and it goes without saying that red is the main color. Even as a subordinate color, it can make people feel bright. To make red more vibrant, auxiliary colors should be appropriately matched in the order of white, yellow, blue, dark green, and yellow green. The use of black should be cautious. Black is mainly used for text and should not be too large in size.

　　3、茶色

3. Tan color

　　有一種表現(xiàn)美味的顏色——茶色。它代表像咖啡、茶、啤酒、巧克力、威士忌、脆酥薄片餅干、蛋糕一類食品的獨(dú)特風(fēng)味。深咖啡色會(huì)使人聯(lián)想起烘烤食品飄散出來的誘人的香氣。

There is a color that expresses deliciousness - brown. It represents the unique flavors of foods such as coffee, tea, beer, chocolate, whiskey, crispy thin slice cookies, and cakes. Deep coffee color evokes the enticing aroma of baked goods.

　　4、黃色

4. Yellow

　　黃色多用于食品包裝。黃色，也是代表美味的顏色，能引起人的食欲。如香蕉、柑橘、菠蘿、黃油、泡騰片等。通常黃色能給人以好吃的感覺，因此在食品的包裝上采用黃色，就自然地令人感到里面的包裝物準(zhǔn)是美味可口的食品。

Yellow is commonly used in food packaging. Yellow, also representing a delicious color, can arouse people's appetite. Such as bananas, citrus fruits, pineapples, butter, effervescent tablets, etc. Usually, yellow can give people a delicious feeling, so using yellow on food packaging naturally makes people feel that the packaging inside is definitely delicious and delicious food.

　　在食品包裝的裝潢設(shè)計(jì)中，將原料、未加工的制品等用照片表現(xiàn)，既有直接表現(xiàn)的效果又易懂，色彩與圖形構(gòu)成了商品的形象。

In the decoration design of food packaging, raw materials, unprocessed products, etc. are represented by photos, which not only have a direct effect but also are easy to understand. Colors and graphics constitute the image of the product.

以上就是有關(guān)：食品包裝盒 的介紹，想了解更多的內(nèi)容請(qǐng)點(diǎn)擊：http://m.aishaer.cn 我們將會(huì)全心全意為您提供滿分服務(wù)，歡迎您的來電！

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